The Division of Communications, Media and Culture, University of Stirling organised a European Awareness Day (EAD), which took place from Tuesday 13 – Wednesday 14 June 2017. We have organised two showings of the music recital ‘Europe: What a Passion!’ at the Albert Halls, Stirling. The recital, narrating the history of the European Union since World War II to current crisis and unpredictable future, was followed by a roundtable discussion between esteemed experts and the audience.
The first performance on Tuesday 13 June at 7.30pm was aimed at the general public and took place with a welcome speech by Michael Russell MSP, Minister for UK Negotiations on Scotland’s Place in Europe.
The roundtable speakers included:
The second recital on Wednesday 14 June at 10.00am was aimed at university and college staff and students from both higher and further education institutions, journalists, representatives of the European institutions, trade unions and other interested stakeholders and citizens. It was opened by Prof Richard Oram, Dean of the Faculty of Arts and Humanities, University of Stirling.
The roundtable speakers included:
Both events provided a great opportunity to promote the Virtual Learning Environment on contemporary European issues.
The University of Stirling’s production team recorded the events.
Promotion and invitations
The event was widely promoted on key websites and platforms in central Scotland and European websites, including:
Email invitations (with subsequent reminder before the event) were sent to:
The invitation to attend the European Awareness Day was further circulated through Scottish Centre on European Relations, the Educational Institute of Scotland, Scotland Europa and European Movement in Scotland mailing lists.
Audience feedback
We have received a fantastic audience feedback. In general, they have found the musical excellent, enjoyable, entertaining, energising, evocative and a very innovative way to inform people of the history of the EU and raise awareness of the EU, particularly in the UK. The event was seen as very timely and relevant to recent political events. Several participants expressed a regret that these kind of initiatives did not take place before the Brexit vote and left an event with a feeling of impending loss brought by the Brexit vote.
The choice of the songs was excellent and most people enjoyed the discussion after the music recital. They also thought the discussion could have left more opportunity for questions and could perhaps be shorter. Some participants felt that the music recital could perhaps be better adapted to a Scottish/UK audience that is less likely to be enthusiastic about the EU.
Here are some of the testimonials from the audience:
“We were mesmerised. They loved the topics discussed and they said that Europe needs more people like you. So, thank you for this great opportunity.”
“Great performance, amazing singer, nice link of history and performance, actually managed to convey historical information in addition to the songs. I particularly liked the mix of education and music, how it managed to playfully teach EU history.”
“I really liked it. I think it was a quite innovative way to weave together such a complex story that is the creation of the EU. I would say that having the roundtable was a great way to conclude the recital.”
“Well crafted recital. Very creative and musical, yet easy to understand. It was nice to see that some important issues are being debated, by people that know the reality of what is happening in the EU today. The music selected was very good. Well done. The roundtable was very very interesting, given its focus on current events. Very interesting and current given what is happening in the EU today.”
“Overall great in raising awareness and how it was structured with two diverse activities. I would recommend to anyone that has an active interest in current affairs and politics.”
“I thought that this event was very interesting and thought provoking at points, the performances were very well executed and took you on a journey of how Europe has evolved and changed throughout the years. I have just turned 18 and found it very educational. I wasn't old enough to vote in Brexit and wasn't fully aware as to what it was, however this has gave me a stronger understanding of the topic and I have as result been able to participate in debates between my friends and family, which has since opened me up to having so many questions and feeling keen to learn more about politics.“
Stakeholder meeting
Stakeholder meeting that followed the music recital on 14 June at the University of Stirling was very well attended by the key players in the EU affairs in Scotland very well and received. It brought together the following stakeholders:
The participants discussed feedback on the European Awareness Day, experiences and challenges with communicating EU in Scotland, particularly after the Brexit vote, implications of the vote for Scotland and UK in general, ideas for future educational and awareness projects and ideas for future collaborations as well as the Virtual Learning Environment.
The participants found the meeting very useful in terms of networking, future collaborations, debating the issue of Scotland post-Brexit and discussing ways to raise cultural awareness of the EU in Scotland.